Monday, April 29, 2013

Global business has turned consumers into zombies

Global business has always coincided with expansion, and every day, businesses are looking for new markets. These markets are often found in average households since war has lost economic profitability. World leaders have given up on economic collaboration in favor of living under mutually assured destruction. ( So if they won’t work together, how will global business survive?

In 1981, American President Ronald Reagan signed a law allowing consumers to consolidate their debt, i.e. take out new loans to pay off old ones. A wave of mass advertising followed motivating the population to take out loans for goods they couldn’t afford.

Businesses began convincing households to take out more and more loans, and then worry about consolidating them later. Mobile carriers created an artificial need for non-stop communication. Pharmaceutical companies urged patients to swallow pills for every single little symptom. Clothing manufacturers enticed people to buy a new wardrobe every season.  Practically everyone took out a bank loan in order to buy something they didn’t need, essentially handing their hard-earned money right back to the bank.

Marketing became a very powerful tool. Studies have proven that emotions, words and images have the ability to persuade consumers to buy, buy, BUY! Why wasn’t there marketing in the 19th century? Because back then, real goods supplied real demand. There was no illusion of “want.” There was only what you needed to survive.

Rationality, critical thinking, and scientific knowledge are the enemies of global business. They prevent consumers from taking out unnecessary loans and, hence, hinder economic expansion. That’s why, about thirty years ago, businesses came together to create the ideal consumer - stripped of rationality and the ability to think for him or herself.

That ideal consumer is now here. In fact, they’re everywhere! They’re life-loving fools guided purely by emotions and novel cravings. Gluttons in between fad diets. They’re cheerful, positive, dynamic, and chomping at the bit to buy the “latest and greatest” whatever. Worst of all, they’re ignorant of their own zombie-like behavior!

The mass media has slowly bred this ideal consumer over time. Radio spots. TV commercials. Product placement in movies. It starts early by attracting school children with cartoons and comics, and then transitions into adulthood with subscription magazines that skew people’s perception of the world. They advertise expensive clothing and accessories. Perfumes and colognes. Watches. Purses. Everything a person needs to be “beautiful” and “happy.”

NRGLab sends business proposals out to corporate managers across the globe, but unfortunately, nine times out of ten they end up in the hands of a low-level stooge incapable of recognizing the vast profit potential in front of them. They’re lazy and unmotivated. They couldn’t care less about their company, country, or even their own future, let alone the future of the planet. “Who cares about environmentally-friendly energy?” Basically, if it isn’t a flashy new smartphone or free iPhone app, it’s difficult to get people’s attention.  
Unlike corporate managers in established countries, managers in developing countries are more open-minded. They’re able to see the benefits of our business proposal. They haven’t fallen prey to that consumer mentality. They’re still rational and alive with their own heritage and culture. Fairly soon, however, industrial and commercial centers will emerge in these developing countries. What will happen then? Will they be prepared for “progress?”

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